Ram Turns NAIAS Upside Down

Ram-NAIAS-Detroit-displaySure, it’s an obvious gag, but the early reaction on the first press preview day at the North American International Auto Show has been one of stunned amazement — pretty much the same reaction reviewers have had when they first sink their teeth into the Ram Heavy Duty, the 2010 Motor Trend Truck of the year. “Ram Trucks continue to break the rules with big-rig styling, improved quality, durability and capability,” Fred Diaz, Ram President and CEO, said last week. “Starting with the most award-winning light-duty pickup – our Ram 1500, our all-new ultimate towing machine and Motor Trend’s Truck of the Year, the 2010 Ram 2500/3500 Heavy Duty, our best-in-class towing Dakota and the all-new 2011 Ram 3500, 4500 and 5500 Chassis Cabs, our trucks are the best on the planet.” The press is getting a full look at the entire line today and tomorrow in Detroit — apologies for any stiff necks.

  • Mark

    Nice DODGE !!