The New Year may have just begun, but Ram has already hit the ground running with exciting news for Ram truck fans.
On Tuesday, January 13th at the North American International Auto Show in Detroit, Ram Brand CEO and President, Bob Hegbloom, made two exciting announcements that prove Ram will remain a leader in 2015.
First, Hegbloom announced that the new Ram 1500 EcoDiesel (available March 2015) would now deliver an incredible manufacturer’s estimated 29-mpg highway. We know that fuel economy is the customers’ top priority, which is why this truck will provide the highest fuel economy among all pickups in the industry.
“The new 1500 EcoDiesel sets the bar even higher…and this truck will be great news for owners who tell us they really rack up the miles on their daily commute,” said Hegbloom.
Throughout the press conference, Hegbloom spoke about how Ram truck customers’ needs are specialized and purpose-based. Our truck drivers know what fits their lifestyle, and “if the truck fits…they’ll buy it.”
This was the strategy behind the newest truck model: The 2015 Ram 1500 Rebel.
The Rebel is a one-of-a-kind, off-road sport package that customers and dealers have been asking for, and Hegbloom explained, “Now is the right time to bring it to market.“
Hegbloom described the Ram Rebel as “a new breed.”
The dramatic, unique exterior styling immediately shows that the Ram Rebel offers something different. “It’s a truck built and styled for people who push back, whenever they hear those despised words: you can’t,” said Hegbloom.
Instead of the crosshair grille you’d expect, the Ram Rebel sports a bold, blacked-out grille that frames the prominent billet silver “Ram.” The all-new face incorporates LED fog lamps, front tow hooks, a durable, black powder-coated bumper, and projector headlamps.
For added strength, sport-performance, and traction, the Ram 1500 Rebel rides on 33-inch Toyo all-terrain tires.
The Ram-stamped tailgate and blacked-out badging let others know who the leader is on the road.
Like the outside of the truck, the inside is bold and rugged. The durable, unique seats feature inserts embossed with the actual Toyo tread pattern. The Ram Rebel features an all-new center console, and a heated steering wheel that will help drivers dominate both on and off the road.
“With its distinctive good looks, high-value contenting and true full-size truck capability…it’s the perfect vehicle for people who always push the limits, and push themselves to squeeze more enjoyment out of life,” said Hegbloom.
We listen to what truck owners want, and then we put everything we have into delivering it, always pushing what’s possible. We couldn’t be more excited to give you another truck so you can take living the “Ram Life” to a whole new, rebellious level.