An entire decade ago, RAM Trucks recognized the special bond Texans have with their pickups and introduced the Lone Star edition.
“The Ram 1500 Lone Star was the first pickup truck designed by Texans and built specifically for Texans,” says Fred Diaz, President and CEO of the Ram Truck Brand and a native of San Antonio himself. “For the last 10 years, this truck has given us the authentic opportunity to proudly connect Ram with Texas’ very proud state motto. It’s by far our best-selling Ram truck in Texas.” Nearly 40 percent of the Ram Trucks sold in Texas are Lone Star Editions, he notes.
The 10th Anniversary edition is equipped with new, larger Lone Star badges on the tailgate and front doors featuring the red, white and blue Texas state emblem. The Texas theme is continued into the interior, with Lone Star logos on the floor mats, glove box door, and Katzkin perforated leather seats. The Lone Star edition is available exclusively in the Crew Cab model, while exterior colors include Black, Bright Silver, Bright White, Deep Cherry Red, Flame Red, Mineral Gray, and True Blue.
Standard features include a 5.7-liter HEMI V-8 with 390 hp, 20-inch aluminum wheels, 10-way adjustable driver’s seat, and a leather-wrapped steering wheel with integral audio controls. The Ram 1500 Lone Star 10th Anniversary Edition will arrive in showrooms in the second quarter of 2012.