Ram Outdoorsman is about to be a TV star. That’s right, this Ram Truck is about to become a major player on the small screen. Orion Entertainment recently announced it will produce an outdoor adventure show for the new NBC Sports Network, which will replace the Versus network in January.
The show, appropriately titled Ram Outdoorsman, will prominently feature an Outdoorsman in every episode as it explores the sports of hunting and angling from Texas to Alaska.
We’re not surprised at all that someone in television figured out a way to take advantage of the obvious angle here.
“This new series will provide the Ram Outdoorsman with even greater visibility among America’s 50 million sportsmen,” Ram CEO Fred Diaz said. “Chris Dorsey and Gerald McRaney are two of the best known and most credible personalities in the outdoors. Working with Orion Entertainment helps the Ram Truck brand speak directly to customers and demonstrates our commitment to the outdoors and outdoors enthusiasts.”