Following right on the heels of the Ram Outdoorsman model is the Ram Laramie Longhorn edition (available on the 1500, 2500, and 3500), born and bred as the ultimate combination of luxury and capability. “The Ram Laramie Longhorn edition is going to share a driveway with some fine luxury cars,” said Fred Diaz, President and CEO – Ram Truck Brand, Chrysler Group LLC. “The only difference is the Ram Laramie Longhorn edition is going to be the vehicle with the fulltime job – towing the horse trailer, taking the crew to the game, picking up supplies. It’s ready to go from the dirt to downtown.”
If you happen to be within reasonable lassoing distance of the Texas State Fair, stop on by and sneak a quick peek for yourself. Otherwise hit the jump for the official photos and release and visit RamTrucks.com for more info.
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Ram Laramie Longhorn edition models are prominently commemorated with
distinctive Western-style exterior badges. A chrome metal Laramie Longhorn
edition badge with painted accents is mounted to the tailgate while
eye-catching model-specific (1500, 2500 or 3500) Laramie Longhorn edition
badges adorn the doors.
Laramie Longhorn edition is available in five color choices, including an
exclusive Sagebrush with White Gold exterior paint treatment unavailable on
other Ram models. Matching White Gold lower-body two-tone, wheel flares,
painted front and rear bumpers and Mopar running boards complement a bright
chrome grille and painted tow hooks. Other colors include Bright White,
Brilliant Black Crystal Pearl, Rugged Brown Pearl or Deep Cherry Red
Crystal Pearl. All Laramie Longhorn edition trucks are matched with the
special White Gold accent color.
The Ram 1500 Laramie Longhorn edition is equipped with 20-inch chrome-clad
aluminum wheels, while 2500 and 3500 single-rear-wheel models roll on
polished aluminum wheels. Ram 3500 duallies get polished aluminum wheels
with Laramie Longhorn edition-badged center caps.
Ram Laramie Longhorn edition is also distinguished by its unsurpassed
interior refinement. Building on the award-winning interiors of the Ram
1500 and Ram 2500 / 3500 Heavy Duty pickup trucks, Laramie Longhorn
shatters truck stereotypes.
A full leather interior, engraved details and burled walnut woodgrain
surfaces lend the Ram Laramie Longhorn edition an unmatched level of
sophistication and style.
Laramie Longhorn is available with a choice of dark slate gray and russet
or bark brown and light pebble beige interior colors. The interiors feature
100 percent leather seat coverings with laser-etched bolsters (bark brown
only). The leather-wrapped steering wheel receives special stitching while
door trim front and rear is also wrapped in leather and features special
stitching, wood grain and LED door-handle and map-pocket lighting.
The Ram Laramie Longhorn edition offers two seating options. The first is a
dark slate gray with premium russet-hued seat leather. The second is
southwestern-influenced light pebble beige with bark brown seat leather.
The bark brown interior incorporates laser-etched filigrees, with a
Seat fronts for both themes include a stitched-on leather Laramie Longhorn
badge, either branded (russet) or laser-etched (bark brown).
Contrasting leather welts, also called piping, provide seat-edge emphasis.
Additional accents are created along either side the welts by tan or dark
slate-colored deck-seam stitching.
Ram Laramie Longhorn edition features unique leather front seatbacks
distinguished by flap-closure pockets whose details authentically evoke
saddlebags. Each pocket is secured with silver steer-logoed, tooled-metal
buckle with a magnetic clasp.
Instrument Panel / Dash:
Ram Laramie Longhorn edition owners will be greeted by the highest-quality
materials every time they climb behind the wheel.
Laramie Longhorn’s exclusive instrument cluster takes on the appearance of
hand-wrought jewelry with six liquid chrome gauge rings set against a
painted taupe silver background and a tooled-metal Laramie Longhorn edition
badge set inside the left-hand ring.
The two main gauge rings feature a hand-crafted look with a coined inner
edge and filigrees engraved on the top surface. Set inside those rings, the
lower edges of the gauge cluster dials are detailed with small filigrees
that are softly backlit at night.
The Ram Laramie Longhorn edition’s dash features a center stack trimmed in
burled walnut wood graining. The wood grain is stained in one of two
complementary shades, matched to either the russet or bark brown interior
theme. Chrysler designers borrowed from high-end furniture-grade and gun
stock designs in their choice of wood grain.
Painted taupe silver side bezels, resembling polished pewter, are special
to the Laramie Longhorn, while chrome vent rings complete the center
On the passenger side, the upper glove box door – there are two – becomes a
focal point with the addition of a full-length, filigree-engraved aluminum
band and Laramie Longhorn edition badge.
Beneath the instrument panel is soft, new footwell lighting, providing both
a functional and aesthetic interior enhancement.
The Ram Laramie Longhorn’s cavernous double-stacked center console is
topped with a soft, double French-stitched full-leather lid featuring
either a branded (russet) or laser-etched (bark brown) Laramie Longhorn
The pewter-colored highlights from the center stack flow rearward,
continuing along the outer edges of the center console. A chrome ring
outlines the console’s center bin and cupholders.
Steering Wheel and Shifters:
Ram Laramie Longhorn’s steering wheel and shifters – console mounted on
1500, column mounted on 2500 and 3500 Heavy Duty models – feature premium
leather. Matching X-stitch detailing sets off both the steering wheel and
The leather console shifter on 1500 models is entirely new, accentuated by
taupe silver side panels and a bright chrome base. The leather column
shifter on Heavy Duty models is completed by a chrome end cap.
Armrest uppers are wrapped in premium leather and accented with the same
dual French stitch used on the center console lid and instrument panel.
Burled walnut-grained panels trimmed by chrome tracers add to all four
doors’ visual appeal.
Ram Laramie Longhorn editions receive remote lighting at the inside door
handles and a full-length light that illuminates the truck’s multi-function
lower map pockets, front and rear.
Laramie Longhorn’s luxurious carpet is protected by specially designed
all-weather rubber mats with polished metal Ram Laramie Longhorn edition
Badge and removable carpet inserts. The mats themselves incorporate the
filigree designs from the dash and seats, while the snap-in inserts are a
high-end, color-flecked Berber-style weave that luxuriously blends the two
Along the doorsills new brushed-silver Ram-branded sill plates resist
scuffs and add visual appeal.
Laramie Longhorn comes equipped with all of the standard equipment found on
the top-level Ram Laramie and adds a navigational radio, remote start,
back-up camera, front ventilated seats and rear heated seats. Power
adjustable pedals with memory and front heated seats with 10-way driver’s
adjustment – standard on Ram 1500 Laramie models – are also added to Ram
Heavy Duty Laramie Longhorn editions.
“Ram Truck owners and dealers tell us they love everything about the new
Ram 1500, 2500 and 3500,” added Diaz. “With so many great features, we
weren’t surprised to see our most well-equipped model – Ram Laramie –
making up 25 percent of our sales. There’s a healthy market for luxury
pickup trucks and Ram Laramie Longhorn edition hits the mark.”
Ram Laramie Longhorn will be available in 1500 (half-ton), 2500 HD (3/4
ton) and 3500 HD single and dual rear wheel (1 ton), Crew Cab and Mega Cab;
four-wheel drive and two-wheel drive; and short- and long-wheelbase models.
Laramie Longhorn will join the other Ram trim levels, which include: ST,
SLT, Outdoorsman, Sport (1500 only) Laramie and Power Wagon (2500 only).
Ram Laramie Longhorn models will go on sale first quarter 2011. Prices will
be announced closer to launch.
About the Ram Truck Brand
With a work-hard, play-hard attitude, the Ram Truck brand offers the
boldest, most powerful and capable pickup truck lineup on the planet.
Introduced in 2008, the Ram 1500 is a game changer in terms of its ability
to “outsmart” and “out-tough” the competition with its bold exterior
design, crafted and refined interior, engineering excellence, superb
innovation and best-in-class features and amenities.
The Ram Truck brand?added to its award-winning truck lineup with the
introduction of?an all-new 2010 Ram 2500 and 3500 Heavy Duty trucks, Motor
Trend’s Truck of the Year. The new heavy-duty trucks provide customers with
first-time innovations and features along with new standards of strength,
utility and driveability, building on the Ram’s leadership in the
heavy-duty pickup segment.
The Ram Truck brand will further enhance its commercial vehicle presence
with the introduction of a “new crew” of commercial-grade work trucks: the
new 2011 Ram 3500, 4500 and 5500 Chassis Cabs. Led by an all-new crew cab,
the new 2011 Ram Chassis Cabs are built on a proven frame and chassis, and
engineered for maximum uptime, optimum performance and enhanced commercial