Ram Celebrates Big Win In A Big Way


In commemoration of Ram Trucks’ newest honor as Motor Trend’s 2010 Truck of the Year, Chrysler covered their Auburn Hills headquarters with a 140′ tall, 120′ wide building wrap. Covering a staggering 14 stories of the Pentastar’s tower, the building wrap is as much a celebratory gesture as it is an attempt to pay homage to all those that made the success of Ram Trucks a possibility.


“We are proud of the numerous awards given to the 2010 Ram Heavy Duty, especially the Motor Trend ‘Truck of the Year’ award,” said Fred Diaz, President and CEO of the Ram Truck Brand. “The purpose of the wrap is to share our pride in the Ram Heavy Duty as well as the Ram 1500 with our employees that work hard each day to support this company as well as the communities that surround Chrysler Group. This display will be seen by approximately 200,000 drivers and passengers along the Interstate-75 in Auburn Hills, Michigan each day.”


  • Mario Smith

    I own a 2004 Dodge Ram 2500 heavy duty with long bed, 4×4 and quad cab. I love it. Dodge Ram still running ALIVE! DODGE RAM HEAVY DUTY over on the mountain mean The Mountain of the KING is DODGE RAM HUH? HAHA!! I hope that Dodge Ram can beat all tow then call Tow or Haul is the KING is DODGE RAM HEAVY DUTY! mmmm oh YEAH …The King of the Road Truck is Dodge RAM SRT 10!! I see new 2010 DODGE RAM HEAVY IS MORE NEW TECH , DESIGN, HORSEPOWER, TORGUE, AND ROOM IS COOL AND LOOK EXCELLENT !! I am glad that MOTOR TREND’S 2010 TRUCK OF the YEAR !! KEEP UP A GOOD !!

  • Mark

    DODGE RAM !!