Ram Trucks has a dark side, and that’s a good thing. Ram is launching a new luxury model, the Laramie Limited.
The Ram Laramie Limited is a truck designed with the motor-sport enthusiast in mind, for towing a ski boat, a race-car hauler, and motorcycles or snowmobiles – for indulging and revealing, as the commercial spot suggests, your dark side.
Fred Diaz, President and CEO, Ram Truck Brand, said the Laramie Limited is for “Affluent pickup truck buyers looking to combine capability with elegance.”
The Ram Laramie Limited builds on the popular Laramie Longhorn, offering a wide selection of luxury models and premium materials, such as full-leather seating, piano-black interior components, and under-stated exterior badging.
The new Ram will make its debut at the 2012 Chicago Auto Show, which opens to the public on Friday, February 10th. For more details about the interior and exterior features of the Laramie Limited, visit the Chrysler newsroom, “Ram Trucks Launches New Luxury Model: Laramie Limited.”