In an industry swamped with flashy accessories and frivolous option packages, Ram stands out for our steadfast commitment to core customer values. We read, we watch, we listen to what moves you – and we do our damndest to deliver it. We gave you the Ram Box for your dusty tools and muddy boots, we gave you extra interior space so your buddies don’t have to do any more “bonding” than they want to, and we gave you two of the most reliable powertrains in the industry so you’re never up your favorite fishing creek without a paddle. Now, we’re also giving you the holiest union since the Ram/Cummins venture with the official launch of the Ram Trucks & Mossy Oak partnership.
As per the agreement, Ram will become the official presenting sponsor of a select group of Mossy Oak productions set to air on the Outdoor Channel and Pursuit Channel. Later this year, a collaborative effort between Ram Trucks, Mossy Oak, and Mopar will yield some cool new gear designed specifically for you avid outdoorsmen. “Most of our Ram Truck owners proudly participate in hunting and fishing,” explained Fred Diaz, President and CEO – Ram Truck Brand, Chrysler Group LLC. “Not only can we speak directly to their passions through these television programs, but we also demonstrate our commitment to the outdoors and outdoors enthusiasts.”
“No one appreciates the power of a ‘Brand’ as much as we do at Mossy Oak,” said Ronnie “Cuz” Strickland, EVP of Mossy Oak. “The folks at Ram Trucks are as proud of their brand as we are, and rightfully so. To have Ram step up to communicate with hunters and outdoorsmen through our Mossy Oak programming speaks volumes about their commitment to the outdoors and we are extremely proud to partner with Ram to spread their message.”
Hit the jump to check out the full programming schedule, and be sure to keep an eye out for Ram’s cameo appearance.
Hunting the Country, Outdoor Channel (Tuesdays at 9 p.m. ET)
The Obsession Revealed, Pursuit Channel (Sundays at 9 p.m.)
Fist Full of Dirt, Pursuit Channel (Wednesdays at 9 p.m.)
Turkey Thugs (1Q/2Q) / Deer Thugs (3Q/4Q), Pursuit Channel (Sundays at 10:30 p.m.)
Quality Whitetails Television, Pursuit Channel (Wednesdays at 8:30 p.m.)
Mossy Oak Classics, Pursuit Channel (Mondays at 9 p.m.)