At Ram, there is nothing that we cling to tighter than our commitment to the basic traits of the traditional American pickup truck. We build our trucks to be rough-and-tumble rigs capable of outliving even your mother-in-law, and we have a fierce sense of pride in our product. So, too, do our customers.
Amongst the most notable of those customers are Terry and Barb Hogan of Decatur, Illinois. Owner and operator of Hogan Grain & Equipment Company, Terry has spent years putting his various work trucks through the wringer, and he knows a workhouse when he sees one. Up until November 2009, Terry’s fleet consisted of an eclectic mix of pickups, the bulk of which were in need of some form of maintenance. Busy at the helm of Hogan Grain & Equipment and farming over 4,000 acres of land, Terry had neither the time nor the inclination to spend hours laboring over repairs. Instead, he turned to a brand he’s held synonymous with dependability since he first crossed paths with a Power Wagon in 1974: Ram Trucks. Trading in two Fords, a Chevy, and an older Dodge pick-up, Terry & his wife eventually exited Bob Brady Chrysler Dodge with three new Rams in tow: a 2009 Ram 3500, Ram Chassis Cab, and a 2010 Ram 2500 ST Crew 4×4. The latter was the first 2010 Heavy Duty model to ever reach a customer’s hands – and we’d be hard-pressed to find a better match. “We’re targeting both lifestyle and vocational customers,” explained Ram Heavy Duty Brand Manager Steve Johnson. “One of our key vocational targets is Agribusiness – like the Hogans.” According to Terry, our “targeting” and the countless man hours spent engineering a truck specifically for buyers with needs like Terry’s has not gone unnoticed. “I think it’s great you’re spending the time to listen and talk to the customer,” said Terry. “That’s how this country was built. You have to listen to the customer – understand them. Provide them what they need to keep them loyal and make your business grow.” Which is exactly what we strive to do – for both Terry and his fellow American craftsman.
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