RAM Social Media Truck at the 2012 New York Auto Show

Here’s another look at the RAM Social Media Truck that was featured at the New York International Auto Show.

This unique concept vehicle was specially outfitted by RAM to a provide a platform where show guests could interact with their social media feeds – and also to support two important RAM partners, Covenant House and K.I.D.S – Kids in Distressed Situations.

Touch screens incorporated into the side windows and some other cool features allowed showgoers to connect with the Web directly from the RAM Trucks display on the show floor at Jacob Javits Center.

And the 2000 adorable RAM plush toys stowed in the truck bed were distributed to children in need. Here’s some behind-the-scenes video:


    A very cool, cutting edge way to incorporate the social media element to the car show, this is just fantastic.