A Ram Walk-Through of the LA Auto Show


Your feet have to be Ram Tough to get through the massive LA Auto Show. But the effort is certainly worth it.

Divided into three display areas, the vast Los Angeles Convention Center has an energetic South Hall that’s jam-packed with interactive displays, games, and tons of auto eye candy that make it feel more like the world’s largest toy store for grown-ups.

But the highlight is actually the West Hall. Wear your walking shoes.


Along with an enormous Dodge display, the West Hall offers up sprawling acreage dedicated to Ram¹s 2010 trucks, which in their first-ever exhibit dominate the floor space without any gimmicky embellishments.

The imposing 3500 Heavy Duty Cummins Turbo Diesel lords over a living-room-size space with its imposing grill and new Crew Cab, accompanied by the Ram 2500, with innovations that only add to its already impressive strength and utility. The new 1500, meanwhile, shows off an impressively refined interior that sets new standards of comfort for powerful light-duty trucks.


For those who want to inspect every detail (or just want to see the coolest display in the entire show), one Ram 3500 Heavy Duty is hacked apart to reveal a full cutaway view, exposing its intricate innards from bumper to bumper, with key features clearly labeled and explained. This is how you show off a truck — by letting people see the powerful guts that drive it.

Click through the photo gallery below to see more from the LA Auto Show. And if you’re in the neighborhood, stop by to say hi to your new Rams — the show is open to the public until December 13.

  • Flávio

    Amazing, amazing … the most aggressive and exuberant truck, nothing ever seen on the market!
    “My Name is RAM. And My Tank Is Full.”

  • ramzone

    Thanks, Flavio! We like it, too.