A few weeks ago, we announced the launch of Zac Brown Band’s Letters for Lyrics campaign. This week, we’re delving a little further into the details.
As some of you may already know, Letters for Lyrics is a program co-sponsored by Zac Brown Band and Ram Trucks aimed at generating 1 million letters of gratitude and support for our deployed servicemen and women. In exchange, each participant who writes a letter will receive an exclusive copy of “Breaking Southern Ground,” a ZBB-produced compilation album. “We’ve had several opportunities to perform for the troops over the past year and each time we were deeply inspired by their positive attitudes and dedication to protecting our country and preserving our way of life,” explained Zac Brown. “We were so moved that we knew we needed to recognize their efforts in a big way. Our hope is that by combining our experience overseas, our music, and the good people at Ram Truck Brand, we will be able to rally a movement of support for our brave service members abroad.”
“The Ram Truck Brand is grateful for the commitment and courage that U.S. soldiers give to this country each day,” said Fred Diaz, President and CEO – Ram Truck Brand, Chrysler Group LLC. “Our company has been steadfast in its support of America’s armed services; we know these letters will help brighten a soldier’s day. We encourage our employees, suppliers and our customers to visit a local Ram Truck dealership to write or drop off a letter for these soldiers who protect our right to freedom.”