Ram Trucks Heritage | 1948 Power Wagon

The Ram Power Wagon has been powering American workers for more than six decades, muscling through any challenge in its path. The 1948 Power Wagon (pictured) flexes that muscle in both performance and appearance. Influenced by its military predecessors, the … Read More >>

Tagged , , , , , , |

Ram Trucks Heritage | 1940 Dodge Pickup Brochure

Ram Trucks has been going to work with farmers, contractors and workers who need to haul heavy loads for nearly a century. Generation after generation, Guts & Glory have been built into our trucks. Check out this vintage ad from … Read More >>

Tagged , , , , |

Ongoing Heritage—Retro Ram Truck Ads

Lone Star Edition Fans of vintage advertising, take note: Four retro-inspired Ram Truck ads are currently on display in the 2012-2013 Texas Parks and Wildlife Outdoor Annual Hunting and Fishing Regulations guide.

Tagged |

The Stirrings of RAM Style

In the mid-1950s, a revolution was stirring in the American truck market.

Origins of the RAM

Like so much of RAM Truck lore, the RAM mascot itself has a colorful history.