Talk about conversation starters—since its debut on Super Sunday, the Ram Trucks “Year of the Farmer” commercial has been, it seems, on the tip of everybody’s tongue, inspiring positive commentary all across the Internet and on Ram Trucks’ social platforms specifically, from RamZone to Twitter to the official Ram Facebook page.
The discussions haven’t been relegated strictly to social media, however. The day after the big game, Chrysler Group Chairman and CEO Sergio Marchionne added his own voice to the conversation when he appeared on a popular Detroit morning radio program.
Here, presented in full, is Mr. Marchionne’s interview with radio host Paul W. Smith. Topics include the moving Ram and Jeep brand television spots that aired during the game, as well as Mr. Marchionne’s thoughts on the performance in recent months of the Chrysler Group in general.
Remember, each time you view the “Year of the Farmer” commercial, Ram Trucks will increase its year-end donation* to the FFA. Visit RamTrucks.com/keepplowing to learn more about how you can join with Ram Trucks in supporting our American farmers.
*Donation based on achieving increments of one million engagements of qualifying views or shares of the Ram “Farmer” commercial or related social media badges in exchange for a $100,000 contribution level, up to an amount not exceeding $1,000,000. Program begins 2/3/2013 and runs through 12/31/2013, or ending upon achievement of maximum contribution level.
The FFA letters are registered trademarks of the National FFA Organization and are used under license.