Ram Trucks Partners with Sports Illustrated Swimsuit Edition for 50th Anniversary

For 50 years Sports Illustrated has brought some of the most beautiful women and most incredible locales in the world right to our mailboxes. In recent years, Ram Trucks has been proud to be featured amongst those beautiful ladies with some of the most unique ads we’ve ever done. It’s definitely a new twist on the idea of being able to handle the curves. We couldn’t be more excited to be a part of the Sports Illustrated Swimsuit Edition’s 50th anniversary. We even spent a little time on-site with some of the models during their shoot. Trust us, the locations they pick can be so remote that you need the capability of a Ram Truck to get there. We like to think it was a win-win situation for everyone. We took a look behind the scenes as some of the ladies you’ll see in the Sports Illustrated Swimsuit Edition posed for their photo shoots. Take a look: