Ram Tradesman® Goes to Work with 3 Incentives for Small Business

We know you depend on your truck to work as hard as you do. That’s why the 2012 Ram Tradesman® was designed with the working man in mind—with 390 horsepower, 10,450 pounds maximum towing capacity, and standard Trailer Sway Control, Electronic Stability Control (ESC) and Hill Start Assist. We also know that as a small-business owner, performance is as important as the bottom line, which is why we’re helping you save fuel costs with Fuel Saver Technology for the 5.7L and 6.4L HEMI® and Flex Fuel Capability for Ram 1500, with the available 4.7L SOHC V8.

To match your can-do attitude, for commercial truck season we’re ratcheting up the incentives to give small-business owners even more savings and dependability:

  1. Upgrade your aftermarket work gear with a $1,000 equipment allowance. Your truck is an essential tool for your workday, but we know it’s not your only tool. We’re offering a $1,000 equipment allowance so you can upgrade ladders, boxes and all the tools of your trade.
  2. Keep your truck running smoothly and never miss a beat on the job. We’re offering two years of lube, oil and filter (eight oil changes for gas vehicles, four for diesel) to keep you on the road and on the job site, day in and day out.
  3. Advertise your business and save. Driving a Ram truck is a sure sign that you’re ready to go to work. Now you can add your company logo to your truck and take $250, $500 or $1,000 off depending on the size of the graphics. Your logo along the side of a Ram Tradesman® spells business.

On top of these incentives, you have an opportunity to become a BusinessLink® member. Enjoy free dealership perks like expedited service, free shuttles and loaner vehicles, and access to our trusted network of upfitters. Plus, lower taxes: Deduct the cost of your fleet of Ram trucks, up to $139,000*.

Learn more about the efficient performance and pricing of Ram Tradesman® for Commercial Truck Season. Do you rely on Ram Tradesman for your small business? Share a photo of your company logo on the side of a Ram truck.

*The aggregate deduction of $139,000 under IRS code section 179 is most beneficial to small businesses that place in service less than $560,000 of “Section 179 property” during the year (vehicles and other business property). The $139,000 deduction decreases by a dollar for every dollar spent on Section 179 property in excess of $560,000.