The Ram Laramie Longhorn: Every Detail Counts

The Ram Laramie Longhorn: Every Detail CountsWith features like brushed and polished chrome, hand-crafted full-grain Natura Plus genuine leather and even rear pouches adorned with our signature Laramie Longhorn “buckle,” the Ram Laramie Longhorn Edition is not just our most luxuriously appointed vehicle, it’s the new standard for luxury trucks.

The premium look, feel and even smell are not by chance, though. Every detail was considered by our engineers, and every material was meticulously selected by our Interiors team. Even the wood used in the door inserts was selected with a particular look and feel in mind.

The Ram Laramie Longhorn: Every Detail CountsIn fact, the wood inserts in the Laramie Longhorn have a unique story. Most of our competitors choose synthetic laminates to use as accents in their trucks, but when we redesigned the Ram 1500 in 2013, and later the Ram 2500 and 3500, we wanted to set a new standard for luxury in truck interiors. That means you won’t find a synthetic wood laminate in the wood accents on the Ram Laramie Longhorn; the real wood selected to be used originates in France.

If you look closely at the wood inserts in our most highly appointed truck, you’ll notice a unique swirl pattern within the wood that may make it hard to identify. This is where our Interiors team really shines. Team members traveled the world to find the best materials to be used in the Laramie Longhorn, and while in France, they found something special.

On French farms, trees are often used as fence posts. Farmers wrap barbed wire around the tree, and over time it grows around the wire. This produces a swirl pattern within the wood. However, not all fence posts are created equal. Only about one in 1,000 trees has the proper pattern to be used in our trucks. Luckily for us, one tree can help us build hundreds of trucks, thanks to clever engineering and design.

This is just one instance that shows how much attention we pay to every detail of your truck. Want to learn more about the Laramie Longhorn? Head over to

The Ram Laramie Longhorn: Every Detail Counts

  • Rick Bickerstaff

    My Longhorn has 18,000 miles on it and the leather on the driver seat where I slide in and out has the dye color coming off. What can be done to restore the color?

  • TheOriginalEric

    My. my. Isn’t that a dandy truck for cowboy posers.