Ongoing Heritage—Retro Ram Truck Ads

Lone Star Edition

Fans of vintage advertising, take note: Four retro-inspired Ram Truck ads are currently on display in the 2012-2013 Texas Parks and Wildlife Outdoor Annual Hunting and Fishing Regulations guide.

Although the guide itself is distributed to roughly 3 million avid outdoorsmen, most of them (if not all) are living in Texas. Here at RamZone, we believe every Ram enthusiast should have a chance to see and enjoy these unique, vintage-looking ads. And, considering the ads glorify in their own special way the natural splendor of Texas, we trust our readers from the Lone Star State will not disapprove of our sharing the beauty.

In fact, we know of at least one Texan who’s on board—native Texan Fred Diaz, Ram Truck Brand President and CEO. Recently, Mr. Diaz had this to say about the ads:

“[They] make an impactful statement about the beauty of Texas, my home state, while showcasing features hunters and fishers need in their trucks, including a powerful HEMI® V-8 engine, towing capacity, all-terrain tires, and versatility, combined with interior styling and luxury.”

Laramie Longhorn


Ram Power Wagon