Safety first. This general rule of thumb is not just your mother’s, it’s Ram’s as well. Nowhere is that more apparent than on the new 2013 Ram 1500.
To prove it, the next item up for bid in Ram’s Engineering a Giant charity auction is this one-of-a-kind artifact: a crushed rail accompanied by a framed photograph from the actual crash test it came from. We hope this item serves as a reminder of the extreme lengths Ram will go to in order make sure our drivers and our riders are as safe as possible no matter what happens on the road.
Want to learn about Ram’s safety measures? Then tune in to the Engineering a Giant Facebook tab for our next live chat. From 3 p.m. to 4 p.m. on Friday, August 3, Ram Safety manager Drew Regan will be available to answer any and all questions regarding the innovative safety system on display in the latest model year Ram 1500. See you in the chat room!