How would you like to own a piece of RAM history, an actual prototype grille from the New 2013 RAM 1500? All it takes is the highest bid in an auction happening right now and where all proceeds go to charity.*
By the way, don’t worry if you miss out or come up short in this first auction. Over the next several months, RAM is auctioning off six additional artifacts all of which reflect the spirit of innovation and hard work that went into Engineering a Giant—the New 2013 RAM 1500.
Artifact one, the grille in the picture above, was selected by RAM Chief Engineer, Mike Raymond. Starting at 3pm EST on Friday, June 15, RAM Facebook fans will have the chance to participate with Mike in a live chat where, if asked (hint, hint), he can explain why the New 2013 RAM 1500 is the most important RAM Truck to date.
*RAM is proud to donate all proceeds of this auction to the USO in support of America’s troops and their families.